Case Study: Miami Dolphins achieves 7% ticket sales growth and boosts CRM adoption with CRMGamified's Hurrah! Leaderboard

Miami Dolphins Accelerate Sales With Hurrah! Leaderboard

The Miami Dolphins, led by new Senior VP & Chief Revenue Officer Jeremy Walls, needed a way to hit aggressive ticket-sales targets, support an upcoming stadium initiative, and keep a large reorganized sales team motivated without sacrificing CRM discipline. With Vice President of Sales Nick Forro and CRM leader Ben Roller committed to data-driven selling, the club sought an easy-to-use, Dynamics CRM–connected tool to drive the right sales behaviors and sustain a winning culture — they selected Hurrah! Leaderboard® from CRMGamified.

Hurrah! Leaderboard delivered a real-time, CRM-driven leaderboard with rankings, awards, themed contests, media and celebratory songs that encouraged immediate feedback and healthy competition. The platform helped focus behaviors, lift CRM adoption and data quality (an estimated ~10% improvement), and produced measurable business results: ticket sales rose 7%, the Dolphins moved from #21 to #14 in ticket-sales rankings, and management reports stronger engagement and execution on new products and campaigns.

Miami Dolphins

Nick Forro

Sales VP