Case Study: Boston Celtics achieves increased sales and CRM adoption with CRM Gamified's Hurrah! Leaderboard

Boston Celtics Increase Sales with Hurrah

The Boston Celtics, the NBA’s most decorated franchise, faced a sales challenge: a young, modern ticket sales team using a ticketing system as a makeshift CRM, producing inaccurate reports and lacking a motivating, competitive culture to drive performance and accurate data entry. Leadership wanted a way to boost teamwork, friendly rivalry and consistent CRM use without undermining the fan-first sales approach.

The team implemented Hurrah! Leaderboard from CRMGamified — a real-time, gamified CRM leaderboard that displays rankings, awards, music and media to celebrate sales and prompt data completion. The result was higher sales, significantly improved and more accurate CRM input, broader performance metrics, and a more energetic, collaborative sales culture that has drawn interest from other departments.

Boston Celtics

Jim Davis

Boston Celtics