Case Study: Wichita State University Cuts Daily Media Reporting Time to 5 Minutes with Critical Mention

Wichita State University cuts daily media reporting to 5 minutes with Critical Mention

Wichita State University, a large public research institution, faced the challenge of fragmented media monitoring. They relied on multiple services to cover TV and online/print separately, which made it difficult to get a comprehensive view of their media presence and was time-consuming to compile for leadership. They implemented Critical Mention's media monitoring service to solve this problem.

Critical Mention consolidated both online news and TV coverage into a single, cost-effective platform. This streamlined the university's workflow, allowing the director to provide a comprehensive daily media update to leadership in just 5-10 minutes using the platform's one-click sharing option. The solution freed up valuable staff time and ensured leadership was instantly up-to-date.

Wichita State University