Case Study: Hollywood Branded achieves real-time media insights and measurable PR value with Critical Mention

How Hollywood Branded Uses Critical Mention to Deliver for Clients

Hollywood Branded is an entertainment marketing and branding agency that builds celebrity, influencer and product placement partnerships for TV, film, music and branded content. The agency needed a robust media-monitoring solution to review vast amounts of broadcast and online content, confirm product placements, and quantify PR value — capabilities they found in Critical Mention’s platform after evaluating other tools like TVEyes and Snapstream.

Critical Mention provides Hollywood Branded with real-time alerts, TV clip access and PR analytics so the team can clip scenes, track verbal mentions, and run impressions and media-value reports. That capability enabled Stacy Jones to pull metrics that fueled viral coverage — including MarketWatch, Business Insider and CNBC — generating widespread global digital, print, social and TV exposure and helping the agency reliably demonstrate impact to clients.

Hollywood Branded

Stacy Jones

Chief Executive Officer