Case Study: Zion & Zion achieves measurable media coverage and streamlined reporting with Critical Mention

Explore How A Full-service Agency Utilizes the Critical Mention Platform

Zion & Zion, a full-service agency operating under the "Where Strategy Meets Creativity" philosophy, needed a dependable way to prove PR impact and deliver daily news coverage to clients. To meet strict KPIs and provide tangible media clips and reports, they adopted Critical Mention’s media monitoring platform to capture broadcast and online coverage and support their PR measurement needs.

Critical Mention gives Zion & Zion easy access to comprehensive broadcast and online clips, daily news pulls, downloadable TV/radio segments, and campaign reporting, all supported by responsive customer service. After just over a year using Critical Mention, the agency has streamlined morning reporting, consistently supplies measurement numbers and placement evidence to clients, and strengthened its ability to quantify PR success.

Zion & Zion