Case Study: Bloomsburg University of Pennsylvania achieves measurable PR ROI and improved media tracking with Critical Mention

Bloomsburg University of Pennsylvania Uses Media Monitoring to Prove PR ROI

Bloomsburg University Of Pennsylvania turned to Critical Mention for media monitoring to help the university tell its story and measure PR impact. Tom McGuire, Director of Media Relations and Content Strategy, needed a reliable way to track coverage—especially in smaller weekly papers—and to demonstrate the value of media outreach to university leadership.

Using Critical Mention’s monitoring platform and daily morning updates, the university actively saves clips, tracks placements, and quantifies coverage with an earned-media dollar value. Critical Mention helped them uncover an alum feature in Sports Illustrated and has documented more than $100,000 in media hits since January 1st, giving leadership clear, measurable PR ROI.

Bloomsburg University Of Pennsylvania

Tom Mcquire

Director Of Media Relations And Content Strategy