Case Study: SOM Aesthetics achieves a timeless brand transformation with CRISPx

SOM Aesthetics builds a house-of-brands identity with CRISPx

SOM Aesthetics, a leading aesthetic medicine practice, partnered with brand agency CRISPx to address a key challenge: transitioning its identity from being centered on its founder to establishing itself as a comprehensive brand house. The practice needed a new brand strategy that could honor the founder's expertise while creating a distinct and timeless identity capable of representing its entire team and range of services.

CRISPx developed a comprehensive brand strategy for SOM Aesthetics, which included a sophisticated visual identity, a calming color palette, and a full verbal identity. The solution extended to creating sub-brands and a strong social media presence, all designed to convey a premium aesthetic and foster trust. CRISPx leveraged its DOSE Method to evoke specific positive emotions throughout the patient experience, resulting in a cohesive and luxurious brand that appeals to a discerning clientele.

SOM Aesthetics