Case Study: EVGA achieves emotion-driven product and packaging design with CRISPx

EVGA delivers 30+ product and packaging projects with CRISPx

CRISPx partnered with EVGA, a leading NVIDIA-authorized partner in gaming hardware, to elevate its brand beyond functionality and into the realm of emotional resonance. The challenge was to redesign product packaging, develop a new brand identity, and create marketing assets that would forge a deeper connection with gamers who buy based on emotion and lifestyle.

The solution implemented by CRISPx was an emotion-driven design strategy, which included transforming GPU packaging into an exciting unboxing experience and developing new product concepts. This approach resulted in a record-breaking year for EVGA’s product launches and brand engagement, directly supporting the company's strategic plan to hit $1 billion in revenue by 2022.

EVGA