Case Study: ZURU boosts distribution and reduces markdowns with Crisp

ZURU Group’s data-driven playbook for on-shelf success

Zuru, a fast-growing global brand known for toys and expanding into pet, baby, and wellness products, needed better access to store-level data to support its data-driven vision. To make faster decisions across supply chain, merchandising, and marketing, Zuru turned to Crisp for real-time point-of-sale and inventory insights.

Using Crisp, Zuru gained real-time store-level visibility to improve forecasting, inventory management, and retail execution. The results included 55% year-over-year distribution growth at Walmart, a 50% reduction in potential markdowns, more efficient advertising, and the ability to launch trendsetting products in as little as three months while saving over 15 hours of manual reporting each week.

Zuru

Franz Olivera

Director of Sales Operations & Analytics