Case Study: ZURU boosts distribution and reduces markdowns with Crisp

Zuru boosts Walmart distribution 55% with Crisp

ZURU Group, a global toy and consumer goods company, faced a challenge in accessing actionable, real-time store-level data to drive its data-driven vision. Without convenient access to this point-of-sale data, making informed decisions around supply chain, inventory management, and merchandising was difficult. To address this, ZURU turned to the data platform from vendor Crisp.

Crisp implemented its retail data platform to provide ZURU with real-time insights into inventory and store-level sales. This solution enabled ZURU to make smarter forecasting decisions, drastically reduce manual reporting, and execute geo-targeted marketing campaigns. The measurable results included a 55% year-over-year distribution growth at Walmart, a 50% reduction in potential markdowns, and the ability to launch new products in as little as three months.

Zuru