Case Study: Mid-Day Squares drives retail growth and inventory visibility with Crisp

With Crisp, Mid-Day Squares’ success is anything but bite-sized

Mid-Day Squares, the fast-growing Canadian CPG brand behind protein-packed chocolate bars, needed a better way to prove performance to retail partners as it expanded rapidly in the U.S. With a lean team and sales doubling every year, VP of Sales Mike Scavuzzo was spending hours in spreadsheets trying to spot inventory issues, voids, and store-level performance trends. The customer turned to Crisp to help bring data into its sales and retail execution process.

With Crisp’s dashboards and notifications, Mid-Day Squares can monitor distribution, velocity, inventory on hand by DC, and voids in near real time, while also tracking packaging changes across retail locations. Crisp helped the team build a stronger case for new store expansion, keep products stocked at DCs and stores, correct voids, and manage product transitions more effectively. As a result, Mid-Day Squares gained faster visibility into problems and more confidence in retailer conversations, supporting its continued growth with **700 new retail locations** added in just **18 months**.

Mid-Day Squares

Mike Scavuzzo

VP of Sales