Case Study: Aura Bora avoids stock-outs and grows smarter with Crisp

With Crisp, Aura Bora avoids stock-outs and keeps sales sparkling

Aura Bora, the sparkling water brand founded by Paul and Maddie Voge, faced a scaling challenge after rapid DTC growth and continued retail expansion. With more orders, more portals, and a lean team, they struggled to track inventory and distributor data efficiently across multiple systems. Crisp helped centralize that information, giving Aura Bora a clearer view of its business and reducing the “death by portals” problem.

Using Crisp’s Harmonized Distributor Dashboard and consolidated reporting, Aura Bora gained a single view of distributor sales, inventory, and voids data. The team now checks SKU inventory and weeks of supply daily, overlays retailer and category data, and plans proactively to avoid stock-outs. Crisp has helped Aura Bora save tens of thousands of dollars in avoided stock-outs, cut hours spent on reporting and unit conversion, and improve forecasting and promotional planning.

Aura Bora

Paul Voge

Founder & CEO