Case Study: Sunday achieves unified omnichannel insights with Crisp

With Crisp and Snowflake, Sunday’s Bottom Line is Always Green

Sunday, an omnichannel lawn care brand, needed a way to bring together its direct-to-consumer and retail data so it could better understand customer behavior across channels. The company relied on Snowflake as “the brain of everything we do,” but lacked a simple way to aggregate retailer data alongside DTC, weather, and geographic information.

Crisp solved this by piping Sunday’s retail data directly into Snowflake using its Snowflake Outbound Connector, with data augmentation that added coordinates to store addresses for deeper analysis. With Crisp, Sunday saved time aggregating retailer data, unlocked new insights across retail and DTC, improved promotion effectiveness during peak season, and broke down team silos—delivering ROI from day one.

Sunday

Jesse McClure

VP of Technology