Case Study: Honey Pot Company achieves smarter trade spend and growth insights with Crisp

With Crisp and Promomash, The Honey Pot sweetens trade spend and sales

The Honey Pot Company, a fast-growing feminine wellness brand, needed a better way to manage trade spend and compare promotional forecasts with actual results as it expanded into major retailers like Target, Walmart, CVS, Walgreens, and Whole Foods. Using Crisp along with Promomash, the team sought a more structured, data-driven process to replace cumbersome manual Excel analysis and make smarter decisions about promotions and retail performance.

With Crisp’s retail data and Promomash’s deduction management platform, Honey Pot could track trade spend, evaluate promotional ROI, and identify assortment gaps across retailers. Crisp helped reveal a major UNFI distribution opportunity, leading to the product being placed in 900 stores and becoming Honey Pot’s second-highest seller there; meanwhile, Promomash helped identify over $122,000 in invalid deductions and recover more than $56,000, while saving hours each month on reporting and analysis.

Honey Pot Company

Chelsea De Loughy

Director of Sales