Case Study: Verve achieves double-digit sales growth and expanded distribution with Crisp

A Crisp Case Study

Verve boosts sales 53% at Target with Crisp

The customer, Verve Coffee, a Santa Cruz-based roaster, faced significant challenges when expanding into grocery retail. They struggled to efficiently manage their perishable inventory across multiple new retailers, leaving them feeling like they were "flying blind" from their headquarters. They turned to the vendor, Crisp, to implement its data platform to gain a centralized source of truth for their data from major retailers and distributors.

Crisp provided Verve with a harmonized, visual view of their retail data, enabling them to identify sales trends and inventory issues. Using Crisp's platform, Verve drove a 60% velocity increase at Target and achieved a 48% sales surge at Whole Foods. The solution also helped them secure new contracts, increasing their distribution with UNFI by 383% and with KeHE by 521%, leading to substantial overall growth.


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