Case Study: The Clorox Company achieves cleaner retail visibility and stronger distribution control with Crisp

UNFI Insights boosts Clorox’s retail visibility with Crisp, driving 174% growth at Raley’s

The Clorox Company, managed by the Crossmark team, faced a challenge with narrow visibility into its broad portfolio of products distributed by UNFI. Syndicated reports provided late, market-level data that lacked the granularity needed to catch distribution gaps, validate store-level execution, or confidently prepare for business reviews. To address this, they turned to vendor Crisp and its service, UNFI Insights.

The solution implemented by Crisp provided the team with clean, reliable data for daily operational use. This enabled year-over-year sales tracking, real-time distribution center and store-level validation, and near real-time promotional ROI evaluation. Using Crisp's platform resulted in measurable impacts, such as achieving 174% year-over-year growth at a key retailer, Raley's, and ensuring staple products remained consistently available.