Case Study: The Honey Pot boosts trade spend efficiency and sales growth with Crisp and Promomash

The Honey Pot recovers $56,000 and adds 900 stores with Crisp

The Honey Pot, a rapidly growing feminine wellness products company, faced a challenge in managing its trade spend and understanding the effectiveness of its promotions. With no formal system in place, the team struggled with cumbersome manual data analysis, making it difficult to forecast demand and balance retailer demands. They turned to vendor Crisp and its data platform, along with Promomash's promotion planning features, for a solution.

By implementing Crisp's platform, The Honey Pot gained the ability to explore growth opportunities and accurately forecast demand. The solution allowed them to identify significant distribution gaps and optimize product assortments. As a result, they successfully introduced a top-selling product into 900 new stores, making it their second-highest seller. Additionally, using the integrated system from Crisp and Promomash, they identified over $122,000 in invalid deductions and recovered more than $56,000, while also saving hours per month on manual data aggregation.

The Honey Pot