Case Study: Swoon improves fill rates and sales velocity with Crisp

Thanks to Crisp, Swoon’s data will always be pinkcarpet ready

Swoon, a beverage company selling zero-sugar teas and lemonades nationwide, needed better visibility into the back half of its supply chain. Before using Crisp, the team spent too much time pulling siloed inventory reports from retailer and vendor portals, making it hard to manage fulfillment and keep products consistently in stock.

With Crisp’s inventory and fill-rate reporting, Swoon could track stock weekly, make data actionable, and optimize distribution and order volumes. Crisp helped Swoon increase store fill rate by 12%, add three SKUs to 160 Giant Foods locations through UNFI, support the rollout of Barbie pink lemonade, and drive a 35% increase in sales velocity at a leading supermarket chain.

Swoon

Rachel Severo

VP of Finance and Operations