Crisp
38 Case Studies
A Crisp Case Study
PANOS Brands, a portfolio company with eight better-for-you food brands, needed a faster way to manage retail portal data across more than 25 product segments. As the company upgraded its tech stack, VP of Sales Strategy and Trade Belinda Cook Smith turned to Crisp to automate the ingestion, aggregation, and harmonization of sales data across its brands.
With Crisp’s clickable dashboards and visualizations, PANOS’ sales, operations, and marketing teams gained real-time visibility into performance, voids, and trade spend, while also managing inventory more carefully. The result was more than 100 hours saved in manual data-pulling and an estimated $50,000 reduction in inventory carrying costs, along with faster responses to retailer questions and better measurement of promotional lift.
Belinda Cook-Smith
VP of Sales Strategy & Trade