Case Study: Nature’s Bakery improves supply chain efficiency and inventory management with Crisp

Nature’s Bakery saves 75% on data analysis time with Crisp

Nature’s Bakery, a snack bar brand under Mars, faced a significant challenge in managing its supply chain and lean inventory levels during a period of high double-digit growth. Their rapid expansion meant they were unable to produce enough to meet customer demand. To address this, they partnered with the vendor Crisp and utilized its data platform, specifically adopting solutions for their distributors UNFI and KeHE.

Crisp provided Nature’s Bakery with automated data access and detailed sales and inventory visibility through dashboards and a Master Data Management tool. This solution enabled precise reordering and strategic action during peak sales seasons. The results for the customer were substantial, including a 75% time savings on data analysis, triple-digit growth with new retailers, an 80% sales increase at Thrive Market, and a 39% year-over-year increase in their category share at UNFI.

Nature’s Bakery