Case Study: Illy boosts sales by 10% with Crisp

Illy grows business 10% with Crisp

Illy, an iconic Italian coffee brand, was seeking to expand its footprint in U.S. grocery stores and needed better visibility to track inventory, orders, and sales across its distribution network. Their challenge was to prevent out-of-stock incidents and ensure adequate product supply to meet sales targets. To address this, they turned to the vendor Crisp and utilized its retail data platform and real-time dashboards.

Using Crisp, Illy's sales team was able to monitor inventory levels on a day-to-day basis, improve demand planning with their distributor, and quickly identify and resolve shelf-stocking issues. This solution allowed Illy to build a stronger partnership with their distributor and directly resulted in a 10% growth in their retail business over a year and a half. The implementation of Crisp successfully prevented out-of-stocks in key markets and ensured adequate weeks of supply were maintained.

Illy