Case Study: Honey Mama’s boosts sales and improves inventory visibility with Crisp

Honey Mama’s boosts sales 96% for new Chocolate Cake bar with Crisp

Honey Mama's, a chocolate company that expanded from local farmers markets to national retail distribution, faced a challenge with unreliable data reporting from its sales brokers. This lack of visibility into its expanding supply chain left the company in the dark about sales and inventory. To address this, Sales Director Casey O’Donovan championed the adoption of Crisp's data platform to gain the insights needed for their growing business.

Crisp provided Honey Mama's with tools like its Fill Rate to Stores dashboard to track inventory and prevent out-of-stocks, and sales dashboards to optimize product assortments. Using these insights, the company was able to refine its product line, leading to a 25-30% YOY growth with key distributors and a 96% YOY sales increase for a new product launch. Crisp also helped Honey Mama's optimize inventory flow, manage spoilage, and successfully execute the rollout of a new product line.

Honey Mama’s