Case Study: Verve boosts sales and distribution with Crisp

From the grounds up, Crisp helped Verve maximize every opportunity

Verve Coffee, a Santa Cruz-based roaster known for its cafes and specialty drinks, expanded into grocery retail in 2018 to reach more customers. As it began selling through retailers like Target, Whole Foods, UNFI, and KeHE, Verve struggled to manage perishable inventory and sales data across accounts, leaving the team “flying blind” from headquarters.

With Crisp’s centralized, user-friendly sales and inventory dashboards, Verve gained a single source of truth to track retailer and distributor performance, identify growth opportunities, and manage out-of-stocks. Crisp helped Verve achieve a 53% sales increase at Target, a 48% sales lift and 31% boost in sales velocity at Whole Foods, plus 383% growth in distribution with UNFI and 521% growth with KeHE.

Verve

Ann Leahy

Head of Sales and Business Development