Case Study: MUSH boosts fill rates and distribution with Crisp

Crisp helps ready-to-eat MUSH become ready-to-buy everywhere

MUSH, the ready-to-eat oats brand, was growing quickly but struggling with inventory management and visibility across retail accounts. Facing out-of-stock rates as high as 40%, the company turned to Crisp for better real-time insight into inventory and demand.

Crisp helped MUSH improve visibility across 11,000+ retail locations, refine forecasts, and work more effectively with partners like Whole Foods and KeHE. As a result, MUSH increased store fill rates by 5% to more than 90%, grew points of distribution by 47% through KeHE, achieved 64% total growth through KeHE, and boosted PODs by 85% at Sprouts Markets.

MUSH

Mary Schwappach

Sr. Manager, Grocery