Case Study: Zest Tea achieves data-driven retail growth with Crisp

Crisp brews up customer acquisition at Zest Tea

Zest Tea, a direct-to-consumer tea brand that expanded into retail, struggled to keep a data-driven grip on sales and shelf performance once it lost the instant visibility it had online. Founder and CEO James Fayal needed better insight into retail demand, inventory, and promotion effectiveness without spending his time manually building reports.

Crisp provided Zest Tea with retail data access and reporting tools to track product availability, fill rates, and regional performance across thousands of stores and distribution centers. With Crisp, Zest Tea saved dozens of hours each month, prevented out-of-stock issues, optimized regional product mixes, and ran more effective promotions that helped attract and retain loyal customers.

Zest Tea

James Fayal

Chief Executive Officer