Case Study: AX Paris achieves a £3.80 CPA with Crimtan’s Smarter Audience Targeting

AX Paris achieves £3.80 CPA with Crimtan

AX Paris, a UK fashion retailer, faced the challenge of precisely targeting their core demographic of 18-35 year old females to maximize marketing efficiency and achieve a cost per acquisition of £10 or less. They partnered with Crimtan to implement a smarter audience targeting solution.

Crimtan's solution utilized pixel implementation, behavioral segments, and lookalike audiences to deliver highly relevant ads. This data-driven strategy from Crimtan yielded a remarkable £3.80 CPA, outperforming the target by 62% and successfully engaging the key demographic.

AX Paris