Case Study: Peabody achieves unified customer experience at scale with Crimson and Microsoft Dynamics 365

Peabody unifies CRM in 3 months with Crimson

Peabody, a major UK social housing provider, faced significant operational challenges following a major merger, including fragmented systems and manual processes that hindered customer service. To achieve a rapid digital transformation, they partnered with vendor Crimson to implement Microsoft Dynamics 365 Sales and Marketing.

Crimson delivered a unified CRM rollout in just three months, integrating sales, marketing, and service functions. The solution eliminated data duplication, enabled real-time reporting, and now supports over 700 live transactions for 220,000 customers. This transformation provided Peabody with $2M in cost savings and a future-ready platform to deliver a superior customer experience at scale.

Peabody