Case Study: Notting Hill Genesis reduces sales friction and boosts homebuyer conversions with Crimson's Microsoft Dynamics CRM and SharePoint solution

Notting Hill Genesis increases responses managed by 100% with Crimson

Notting Hill Genesis, a major housing provider managing over 40,000 properties, faced significant operational strain after a new marketing initiative doubled their sales enquiries. Their fragmented IT systems could not handle the surge, leading to inefficiency and missed sales opportunities. They engaged vendor Crimson to address these challenges with a Microsoft Dynamics and SharePoint solution.

Crimson implemented a centralized CRM and SharePoint system that streamlined processes and provided staff with comprehensive customer data. This reduced administrative workload, improved customer service, and enabled advanced reporting for better planning. The project was highly successful with high user adoption, resulting in a 100% increase in the number of responses managed. Crimson's expertise in change management was integral to the solution's success.

Notting Hill Genesis