Case Study: My Future Cloud achieves persona-driven audience insights and 2.23x median ad-response lift with Crimson Hexagon

How My Future Cloud used Facebook Audience Insights to Drive Campaign Direction

My Future Cloud (MFC), a London-based digital consultancy, needed a clearer picture of a Fortune 2000 hotel operator’s customers to craft a winning brand narrative and win the account. MFC engaged Crimson Hexagon to analyze the prospect’s audience and uncover actionable digital personas using Facebook Audience Insights.

Crimson Hexagon created custom brand audiences and analysis that revealed a 58% gap between hypothesized and actual gender mix (MFC expected ~60% male but found 60% female), identified nine personas representing 49% of the total audience, and delivered at least a 2.23x increase in median ad response within each persona—insights MFC used to build a differentiated strategic narrative that advanced them through RFPs and pitches.

My Future Cloud

Melissa Helyer

Brand Director