Case Study: Machinima achieves rapid, scalable gaming audience insights for Fortune 500 clients with Crimson Hexagon

How Machinima utilizes Twitter data, powered by Crimson Hexagon, to inform and target key gaming audiences for Fortune 500 clients

Machinima, a leading digital video-game marketing and content company serving Fortune 500 clients, needed a faster, less biased way to understand distinct gamer personas and inform targeted ad strategies. Traditional surveys were slow, expensive and not scalable, leaving the team unable to quickly identify which gaming audiences would best match brand goals.

By using Crimson Hexagon’s social analytics and Twitter data, Machinima built persona-specific monitors and whitelists, ran affinity analyses, and cut research time from weeks to under an hour. Those insights enabled precise targeting (e.g., men 18–34 for a Nestle Hot Pockets campaign), guided influencer and partnership programs, and powered a 2-day livestream eSports tournament that drew thousands on-site and millions online, producing more relevant reach and measurable campaign lift.

Machinima

Matt Kautz

Head of Business Intelligence