Case Study: Lansons achieves more business wins with Crimson Hexagon social insights

How does a PR agency up their game with Social Data

Lansons, a full-service strategic communications consultancy, needed to strengthen its social media offering to win bigger, more senior clients and to persuade boards and C‑level audiences that investing in social was worthwhile. Previously limited by basic tools, Lansons faced the challenge of delivering deeper, more credible insights—especially when pitching to investment trade bodies like The Association of Investment Companies.

By adopting Crimson Hexagon’s ForSight platform, Lansons layered robust social listening, sentiment analysis and Affinities™ visualizations into its PR process to identify audience interests (e.g., career development), drivers of brand perception and key influencers. The data-driven messaging and content strategies let Lansons demonstrate the opportunity to client boards in just a few slides, improve C‑level pitches and win more business through clearer, evidence-based recommendations.

Lansons

Russ Graham

Head of Digital and Social Media