Case Study: Bell Pottinger achieves actionable real-time UK election insights and national media coverage with Crimson Hexagon

Combining social data with in - house expertise

Bell Pottinger, a full-service international communications agency, faced the challenge of making sense of the UK’s 2015 “social” general election—where social posts didn’t necessarily map to votes. The team wanted to move beyond simple winner predictions to identify which topics were driving online debate and to demonstrate their political and digital analysis capabilities.

They launched a microsite (22 April–6 May) that combined Crimson Hexagon’s social data via open API with Bell Pottinger’s in‑house geo‑political commentary, tracking daily topic and MP-level conversation across issues like immigration, Scotland, the economy and health. The work pinpointed persistent themes (notably Scotland and immigration), generated daily graphics and analysis, secured broad media pickup (Metro, PR Week, The Scotsman, broadcast mentions), and drove over 4,000 site visits and 300+ Twitter mentions, raising the agency’s profile in political digital intelligence.

Bell Pottinger

Max Kellet

Senior Consultant - Digital