Case Study: Best Buy achieves actionable social insights to enhance in‑store “playground” experiences and inform agency pitches with Crimson Hexagon

Best Buy - Customer Case Study

Crimson Hexagon is a social intelligence company whose ForSight™ platform mines large-scale online conversations to help agencies build more compelling pitches. Faced with the challenge of giving agencies a fast, data-driven edge in a fiercely competitive pitch environment, Crimson Hexagon ran a 12‑month analysis of 1.5 million posts about in‑store shopping at Best Buy to uncover what truly motivates shoppers and where strategic opportunities exist.

The analysis revealed that social gratification and peer support — the “playground” shopping experience — was the prime expectation (46%), while customer service was a minor incentive and store deals showed strong seasonality (peaks in late Nov–Dec, troughs mid‑July). Crimson Hexagon translated these findings into clear pitch recommendations (in‑store events, group promotions, mid‑summer promotions) and packaged them in IPSI and EASI frameworks so agencies can produce actionable research in hours, differentiate their creative and media proposals, and more convincingly demonstrate campaign ROI.

Best Buy