Case Study: Jumeirah English Speaking School boosts student writing motivation with Crick Software’s Clicker 7

Jumeirah English Speaking School - Customer Case Study

Jumeirah English Speaking School in Dubai, a high-achieving school serving students aged 3–11, needed a more usable literacy tool for elementary writers with diverse special educational needs, including dyslexia and language delays. After finding that its previous literacy software was better suited to older students, the school turned to Crick Software’s Clicker 7 to better support younger learners and increase writing motivation.

Crick Software implemented Clicker 7 across the school, training selected “Clicker 7 Leaders” in each grade and using features like Clicker Board mind mapping, keyword banks, and text-to-speech to support planning, punctuation, and independent writing. The result was stronger student confidence, greater engagement, and more writing output, with parents and inspectors noticing clear improvements; Crick Software helped level the playing field for struggling writers and made writing feel exciting and achievable.

Jumeirah English Speaking School

Emma Dibden

Special Education Coordinator