Case Study: Brunk Industries achieves streamlined performance management and reduced IT dependence with CRG emPerform

Brunk Industries Stamps-Out a Long Term Employee Performance Management Strategy with CRG emPerform

Brunk Industries, a Lake Geneva, WI–based leader in micro‑precision medical stamping with over 270 employees, faced an outdated, IT‑dependent home‑grown appraisal system. The company needed an on‑premise solution to reduce IT involvement, better engage and develop a growing millennial workforce, track compliance and training, and implement a scalable, long‑term performance management strategy.

Brunk implemented CRG emPerform, integrated with Microsoft Dynamics AX, enabling HR to manage the system independently while centralizing goals, appraisals, mid‑year check‑ins and compliance tracking. The result: significant time savings for HR and IT, robust reporting and dashboards to monitor status and training, improved goal cascading and manager self‑service, and a foundation to expand into succession planning and compensation decisions.

Brunk Industries

Joe Seredick

Human Resource Manager