Case Study: Gelato accelerates fulfillment and carrier onboarding with CrewAI

Gelato - Customer Case Study

Gelato, an on-demand manufacturing and logistics platform for the creator economy, faced significant operational bottlenecks. Printers on its network had to manually map up to 200,000 SKUs, a process that could take up to two years and stall revenue. Internally, onboarding new logistics carriers required days of engineering work, slowing their global expansion. To scale without a linear increase in headcount, they turned to CrewAI.

By integrating CrewAI's agentic framework into its Gelato Connect platform, Gelato automated its heavy data-mapping and carrier integration workloads. The CrewAI solution deployed thousands of agents to auto-map product catalogs and generate integration code, slashing carrier onboarding from five days to just ten minutes. This resulted in SKU-mapping timelines being reduced by over 90% and integration effort cut by ~99%, enabling Gelato to accelerate global growth and help its customers close new business sooner.

Gelato