Case Study: Affinity Living Group improves communication and retention with Crew

Devoted to creating the best life for thousands of residents

Affinity Living Group, a senior living organization with more than 100 communities, 7,500+ team members, and 12,500+ residents across the southeastern United States, needed a better way to communicate across a large, distributed workforce. Its existing communications were outdated and siloed, making it hard to keep employees engaged, informed, and connected. Crew, a communication and scheduling platform, was brought in to help solve these challenges.

Crew gave Affinity Living Group a unified, compliant communication platform for company-wide announcements, manager-to-team messaging, shift coverage, and employee recognition. With features like admin controls, content filtering, and HIPAA support, Crew helped improve communication, reinforce company culture, and make employees feel valued. Affinity Living Group said Crew has helped mitigate turnover and strengthen retention by helping team members feel more connected and see the importance of their work.

Affinity Living Group

Trevor Parris

Business Systems Administrator