Case Study: Zeno launches a self-improvement MVP and Pro app with Cretos

Zeno launches a $10/month self-improvement app with Cretos

Cretos helped Zeno, a self-improvement app for men based in Australia, to address the challenge of creating a platform for the average guy just beginning his personal development journey. The goal was to develop a minimum viable product (MVP) for its initial launch that bundled various wellness features like exercise, meditation, fasting, and sleep tracking into a single, affordable offering.

The solution from Cretos began with detailed competitive research and customer discovery to validate the value proposition. They then created an MVP for the initial launch, which included four core sections. The result was a delightful and valuable MVP for Zeno's initial customer segment, making the app available on iOS. Cretos also developed a Pro version for future releases, successfully setting the foundation for the app's growth.

Zeno