Case Study: 1Weather achieves 70% higher monthly customer engagement with Cretos

1Weather boosts monthly customer engagement by 70% with Cretos

The customer, 1Weather, a top-rated weather app, faced the challenge of an outdated application that was failing to attract new users. The vendor, Cretos, was engaged to simplify the app by removing unused features and to redesign it to stand out from competitors.

Cretos conducted extensive research and streamlined the app to focus on key, engaging features. They introduced hyperlocal forecasts, social media-like weather stories, and simplified unit settings. As a result of this work by Cretos, the updated app became more user-friendly and entertaining, leading to a 70% increase in monthly customer engagement while retaining old and attracting new users.

1Weather