Case Study: Wild Planet saves 20+ hours/week and streamlines deduction processing with Cresicor

Wild Planet Foods Chooses Cresicor to Upgrade Deduction Processing & TPM Capabilities

Wild Planet, the sustainable seafood brand, chose Cresicor to upgrade deduction processing and trade promotion management (TPM). Facing time-consuming research and disputes around trade promotions and deductions, Wild Planet implemented Cresicor’s trade management platform and deduction scanning/matching features to streamline promotion planning and bridge sales and finance.

Cresicor deployed its all‑encompassing trade management platform—including the deduction scan + matcher—to automatically scan and match deduction reports to promotions, centralize communication, and produce proactive cash‑flow insights. The solution increased accuracy and efficiency, letting Wild Planet repurpose staff time toward selling and strategy; in under three months Cresicor’s implementation delivered savings of over 20 hours per week and improved cash flow and profitability.

Wild Planet

Karen Harbour

National Sales Director