Case Study: Simple Mills achieves 20+ hours/week savings and automated trade promotion management with Cresicor

Simple Mills Chooses Cresicor for Advanced Trade Management Solutions

Simple Mills, a leading next‑generation natural foods company, needed a more efficient way to plan, track and analyze growing promotion activity and to reduce time spent researching and disputing trade promotion spend. To address this, Simple Mills selected Cresicor’s trade management platform to standardize promotion planning and improve cross‑department communication, accountability and control.

Cresicor implemented its trade management platform—including Deductions Scanning and Matching and advanced analytics—to bridge sales and finance, automate deduction matching, and deliver real‑time insights. With Cresicor’s solution and training completed in under three months, Simple Mills now saves over 20 hours per week on manual processes, gains proactive cash‑flow and profitability insights, and exercises firmer control over trade spend.

Simple Mills

Lucy Tong

Director of Finance