Case Study: Jovial Foods achieves faster, more profitable trade management with Cresicor

Jovial Foods Chooses Cresicor as its Trade Management Solution

Jovial Foods, part of Euro‑USA Trading Co., faced a cumbersome, Excel-based promotion planning and trade management process that created friction between sales and finance. Jovial chose Cresicor’s trade management platform — including Deductions Scanning and Matching — to simplify promotion planning, automate deduction reconciliation, and provide a custom fit to their organizational preferences.

Cresicor implemented a tailored solution that bridged Jovial’s sales and finance teams, automated deduction scanning and matching, and delivered expert support and implementation in under six weeks. As a result, Jovial is saving time and money versus its prior Excel process, generating proactive insights to optimize cash flow and profitability, and is now able to efficiently manage trade promotions.

Jovial

Frank Bergin

President