Case Study: GameStop achieves faster self-service analytics and data-driven decision-making with Cresco International

GameStop migrates reporting to the cloud in 1 year with Cresco International

GameStop, a major video game and consumer electronics retailer, faced the challenge of unlocking advanced data analytics from its on-premise IBM Cognos system to identify new revenue opportunities and improve reporting across its organization. They partnered with vendor Cresco International to migrate to a more advanced, cloud-based version of Cognos to empower self-service analytics and centralize reporting.

Cresco International implemented a cloud migration and enabled GameStop to build, schedule, and share reports across the enterprise. This solution provided the flexibility and speed for GameStop to rapidly analyze trends, which directly led to the successful launch of a new pop culture collectibles merchandising division. The partnership with Cresco International allowed GameStop to fail fast on some initiatives with fewer consequences and ultimately win by quickly capitalizing on new, profitable revenue streams.

GameStop