Case Study: Rio achieves Kickstarter success with Crescendo’s AI CX support

Rio launches with Crescendo’s AI CX support and cuts costs by $10K a month

Rio, an ambitious consumer electronics startup, faced the challenge of launching a new product on Kickstarter without the budget for an in-house customer support team. The success of their campaign hinged on providing excellent customer service, but they lacked the necessary staff and tools. Crescendo emerged as the ideal partner to address this need.

Crescendo rapidly implemented its AI-powered CX Assistant, handling a wide range of pre-sales and post-sales inquiries. This solution achieved a remarkable +90% containment rate for pre-sales questions and a +60% rate for post-purchase support, leading to monthly savings of $10K. The success with Crescendo enabled Rio to exceed their funding goals and seamlessly transition to a Shopify store, with the AI assistant scaling to handle new use cases as the company grew.

Rio