Case Study: Rio achieves Kickstarter success with Crescendo’s AI CX Assistant

Rio - Customer Case Study

a consumer electronics startup named Rio was preparing for a high-stakes Kickstarter launch but lacked the budget and resources to staff a traditional customer support team. Their challenge was to deliver exceptional customer support for both pre-sales questions and technical troubleshooting without investing in complex infrastructure or a large in-house team, all while operating on a limited startup budget.

Crescendo solved this by rapidly deploying its AI-powered CX Assistant, which was tailored to Rio’s product with a custom knowledge base. The solution handled thousands of interactions, achieving over 90% pre-sales containment and 60% post-sales containment, leading to significant monthly savings and a successful campaign. Crescendo's support provided valuable customer insights and scaled with Rio's growth, including a future integration with Shopify to automate new customer service use cases.

Rio

Zach Austin

Chief Operating Officer