Case Study: Kiki Milk achieves near-instant customer support at scale with Crescendo AI

Kiki Milk automates 50% of support inquiries with Crescendo

Kiki Milk, a small organic plant-based milk company, faced the challenge of scaling its customer support to handle a 100% increase in volume after expanding into major retailers. With only six employees, the team needed to maintain their warm, family-oriented brand voice while managing a flood of logistical and nutritional questions without adding headcount. They partnered with the vendor Crescendo to implement its AI solution, specifically the Email Assistant.

Crescendo's solution involved deploying an AI Email Assistant that learned Kiki Milk's brand tone and automatically handled routine inquiries, with seamless integration into their Gorgias and Shopify systems. The results were significant: Crescendo's AI resolved 50% of all email inquiries, improved response times to near-instant, and eliminated the need for additional staff even as support volume doubled, allowing the small team to focus on strategic growth.

Kiki Milk