Case Study: Guthy | Renker achieves a flexible 100,000 sq. ft. El Segundo campus and $30M+ in tax and real estate savings with Cresa

Guthy|Renker - Customer Case Study

Guthy|Renker, the world’s largest privately‑held consumer products company, engaged Cresa to consolidate its Palm Desert headquarters and Santa Monica marketing offices into a single, contemporary workspace for more than 400 employees. Cresa was retained to provide Transaction Management, Location Strategy & Economic Incentives, and Workplace Intelligence to identify an optimal location and real estate strategy that fit Guthy|Renker’s culture and operational needs.

Cresa analyzed employee data and company tax information, evaluated submarkets (Downtown LA, Burbank, West LA, South Bay), and secured 100,000 sq. ft. in El Segundo that offers a flexible footprint, a newly designed state‑of‑the‑art interior, ample parking and building‑top signage. The move increased employee density, lowered rent and parking costs versus Santa Monica, and delivered a projected savings of more than $30 million in real estate and business taxes over the lease term.

Guthy|Renker

Dirk W. van de Bunt

Chief Administrative Officer