Case Study: More2Life unlocks more choice and later life lending growth with Creode

More2Life lifts KFI monthly repayments to 17% with Creode

more2life, a leading later life mortgage lender, engaged Creode to evolve its brand from being product-focused to a confident market leader. Despite its market position, the company lacked the brand presence and emotional resonance of larger financial services power brands and needed to better engage advisers and customers to defend its position and drive growth.

Creode delivered a comprehensive rebrand centered on the creative platform "Make more," shifting messaging to focus on emotional customer narratives. This included an Affordability campaign that utilized AI-generated video content to showcase real customer stories. The rebrand successfully positioned more2life as a confident leader, and the campaign directly targeted an increase in Key Facts Illustrations (KFIs) with monthly repayments from a 17% baseline.

More2Life