Case Study: Gibraltar International Bank wins back customers with Creode brand transformation

Gibraltar International Bank marks 10th anniversary and wins back customers with Creode

Gibraltar International Bank faced the challenge of losing market share to digital competitors and needed to reaffirm its purpose to the local community. Creode was engaged to help the bank redefine its brand meaning and win back customers.

Creode conducted research that revealed the bank's unique community-focused story. They developed a new brand strategy, including a visual identity, tone of voice, and a new customer-focused website. The revitalized brand, launched for the bank's 10th anniversary, is already acting as a catalyst for wider business change and is aimed at making Gibraltar International Bank the first choice for the people of Gibraltar.

Gibraltar International Bank