Case Study: Tire Talent achieves 5x productivity and scalable recruiting with Crelate

Growing A Recruiting Business With Crelate

Tire Talent, founded by automotive industry veteran Mike Cioffi, struggled to scale its niche tire-recruiting business while using a Google Doc as an ATS. Needing an intuitive, customizable system that matched their established workflow, Tire Talent evaluated six platforms and selected Crelate as the right-fit applicant tracking and recruiting CRM.

Crelate delivered drag-and-drop workflows, advanced search and reporting, one-click job board posting, and a custom career portal that preserved Tire Talent’s process and cut training overhead. As a result, Tire Talent grew its candidate database, onboarded new recruiters faster, and is now about five times more productive than a year ago, with reduced administrative time and improved time-to-placement thanks to Crelate.

Tire Talent

Mike Cioffi

Founder